BTG Trader

BTG Pactual’s trading experience was limited by a third-party white-label platform. In 2021, we decided to build our own product, giving the team full control over the experience.

My focus was creating a faster, more intuitive trading experience through user research, competitive analysis, real-world use cases, and continuous iteration.

As a design lead on the project, I owned the design of key experiences while leading the direction of others across the product. Some of the features I'm most proud of include the persistent Trade button, native portfolio sharing, and in-chart order execution.

Since its launch in April 2022, BTG Trader grew organically from 30K to a peak of 122K+ MAUs.