BTG Trader

BTG Pactual’s trading experience was constrained by a third-party white-label platform. In 2021, we decided to build our own product, giving the team full control over the experience.

My focus was to create a faster, more intuitive trading experience through user research, competitive analysis, real-world use cases, and continuous iteration.

As a design lead on the project, I owned key experiences while leading the design direction across the product. Some of the features I'm most proud of include the persistent Trade button, native portfolio sharing, and in-chart order execution.

Since its launch in April 2022, BTG Trader grew organically from 30K to more than 122K MAUs.