About
I’m Avá Araujo, a multidisciplinary product designer with 14 years of experience creating digital products and experiences.
Current work
I currently lead product design across BTG Pactual’s public digital ecosystem, crafting customer acquisition, content, and brand experiences across the group’s businesses and markets.
I spent five years designing trading experiences for sophisticated investors, working across mobile, web, and desktop products. Today, my focus has shifted toward the experiences that introduce people to BTG Pactual and its businesses — from discovering a product to understanding what it offers and deciding to engage with it.
Expertise
- 14 years in digital art direction and product design
- Leading a multidisciplinary team of 10
- Design mentor on ADPList since 2022
- End-to-end design of mobile apps and websites
- Hands-on UI and UX craft across platforms
Selected experience
Currently at BTG Pactual, designing experiences across a large and diverse digital ecosystem.
Previously worked with brands including Nike, Chandon, GOL, Citibank, Lenovo, Oi, Bodytech, Lacoste, and Doritos.
Experiments
I use personal projects to explore new tools, technologies, and ways of working.
Recently, I’ve been experimenting with AI-assisted development — using tools like Claude and modern web technologies to take ideas from concept to working product.
avá.cheap is a personal finance app I designed and built from scratch, exploring a workflow where design, prototyping, and development happen much closer together.
Recognition
- Honorable Mention, Awwwards
- Special Kudos, CSS Design Awards
- Webflow Expert
Education
- Aprender Design, Conceituando Interfaces2025
- Aprender Design, Liderando Times de Design2021
- UX Design Certification, General Assembly, New York2015
- Bachelor’s in Communication, ESPM, São Paulo2012