About
I’m Avá Araujo, a multidisciplinary product designer with 14 years of experience designing digital products and experiences.
Current work
I currently lead product design across BTG Pactual’s public digital ecosystem, shaping customer acquisition, content, and brand experiences across the group’s businesses and markets.
I spent five years designing trading experiences for sophisticated investors across mobile, web, and desktop. Today, my focus has shifted toward the experiences that introduce people to BTG Pactual and its businesses, from discovering a product to understanding its value and deciding to engage.
Expertise
- 14 years of experience in digital art direction and product design
- Leading a multidisciplinary team of 10 designers
- Design mentor on ADPList since 2022
- End-to-end product design for mobile apps and websites
- Hands-on UI and UX design across platforms
Past experience
- Co-founder & Designer, Super Duper Studio2016–2019
- UI Designer, Pontomobi2014–2015
- Junior Art Director, LIVE the agency2013–2014
- Art Assistant, LIVE the agency2012–2013
Throughout my career, I’ve had the opportunity to work with brands such as Nike, Chandon, GOL, Citibank, Lenovo, Oi, Bodytech, Lacoste, and Doritos.
Recognition
- Honorable Mention, Awwwards
- Special Kudos, CSS Design Awards
- Webflow Expert
Education
- Aprender Design, Conceituando Interfaces2025
- Aprender Design, Liderando Times de Design2021
- UX Design Certification, General Assembly, New York2015
- Bachelor’s in Communication, ESPM, São Paulo2012