Designing with

purpose.

creativity.

data.

curiosity.

boldness.

simplicity.

purpose.

purpose.

creativity.

data.

curiosity.

boldness.

simplicity.

purpose.

purpose.

creativity.

data.

curiosity.

boldness.

simplicity.

purpose.

Leading with

collaboration.

kindness.

strategy.

example.

experience.

integrity.

collaboration.

collaboration.

kindness.

strategy.

example.

experience.

integrity.

collaboration.

collaboration.

kindness.

strategy.

example.

experience.

integrity.

collaboration.

Hi 👋,
I'm Avá Araujo, a multidisciplinary design leader who empowers teams to craft meaningful and elegant digital experiences.

Cases

Balancing simplicity with advanced features in a stock exchange application

Redefining stock trading with an intuitive interface and powerful tools, enhancing decision-making for informed and confident investors at the largest investment bank in Latin America.

/client

BTG Pactual

/PRODUCT

BTG Trader

/When

2019 - 2025

View project

Balancing simplicity with advanced features in a stock exchange application

Redefining stock trading with an intuitive interface and powerful tools, enhancing decision-making for informed and confident investors at the largest investment bank in Latin America.

/client

BTG Pactual

/PRODUCT

BTG Trader

/When

2019 - 2025

View project

Balancing simplicity with advanced features in a stock exchange application

Redefining stock trading with an intuitive interface and powerful tools, enhancing decision-making for informed and confident investors at the largest investment bank in Latin America.

/client

BTG Pactual

/PRODUCT

BTG Trader

/When

2019 - 2025

View project

Balancing simplicity with advanced features in a stock exchange application

Redefining stock trading with an intuitive interface and powerful tools, enhancing decision-making for informed and confident investors at the largest investment bank in Latin America.

/client

BTG Pactual

/PRODUCT

BTG Trader

/When

2019 - 2025

View project

Building an Intuitive Task Manager for Farmers

Ruraly helps farm workers manage daily tasks, report issues, and sync data manually, improving workflow and efficiency in areas with unreliable internet.

/client

Ruraly

/PRODUCT

Ruraly

/When

2019

View Project

Building an Intuitive Task Manager for Farmers

Ruraly helps farm workers manage daily tasks, report issues, and sync data manually, improving workflow and efficiency in areas with unreliable internet.

/client

Ruraly

/PRODUCT

Ruraly

/When

2019

View Project

Building an Intuitive Task Manager for Farmers

Ruraly helps farm workers manage daily tasks, report issues, and sync data manually, improving workflow and efficiency in areas with unreliable internet.

/client

Ruraly

/PRODUCT

Ruraly

/When

2019

View Project

Building an Intuitive Task Manager for Farmers

Ruraly helps farm workers manage daily tasks, report issues, and sync data manually, improving workflow and efficiency in areas with unreliable internet.

/client

Ruraly

/PRODUCT

Ruraly

/When

2019

View Project

Redesigning PMU’s Mobile Betting for a Fast, Frictionless Experience

PMU’s redesigned mobile website gives horse racing fans a seamless betting experience by simplifying race selection, bet placement, and navigation—making wagering quick and intuitive.

/client

PMU Brasil

/PRODUCT

Website

/When

2018

View Project

Redesigning PMU’s Mobile Betting for a Fast, Frictionless Experience

PMU’s redesigned mobile website gives horse racing fans a seamless betting experience by simplifying race selection, bet placement, and navigation—making wagering quick and intuitive.

/client

PMU Brasil

/PRODUCT

Website

/When

2018

View Project

Redesigning PMU’s Mobile Betting for a Fast, Frictionless Experience

PMU’s redesigned mobile website gives horse racing fans a seamless betting experience by simplifying race selection, bet placement, and navigation—making wagering quick and intuitive.

/client

PMU Brasil

/PRODUCT

Website

/When

2018

View Project

Redesigning PMU’s Mobile Betting for a Fast, Frictionless Experience

PMU’s redesigned mobile website gives horse racing fans a seamless betting experience by simplifying race selection, bet placement, and navigation—making wagering quick and intuitive.

/client

PMU Brasil

/PRODUCT

Website

/When

2018

View Project

About me

I’m currently a Lead Product Designer at BTG Pactual, where I focus on crafting trading applications for sophisticated investors—including platforms for stock exchange and cryptocurrencies.

A bit about my expertise:

  • 13 years of experience in digital art direction and product design;

  • Leading a multidisciplinary team of 10 talented professionals;

  • Design mentor on ADPList for the past 3 years;

  • Specialized in creating end-to-end solutions for mobile apps and websites;

  • Strong technical skills in UI and UX design across platforms.

Education:

  • UX Design Certification, General Assembly, New York (2015)

  • Bachelor's Degree in Communication, ESPM, São Paulo (2012)

Awards & Recognitions:

  • Honorable Mention, Awwwards (2019 & 2017)

  • Special Kudos, CSS Design Awards (2017 & 2016)

  • Recognized as a Webflow Expert (2016)

Throughout my career, I’ve collaborated on digital solutions for brands like BTG Pactual, Nike, Chandon, GOL, Skol, Citibank, Lenovo, Oi, Bodytech, Lacoste, and Doritos—shaping experiences that resonate with users and deliver measurable impact.